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Andy Akrouche, MBA

“It is time for all stakeholders to break away from the adversarial business models of the past and to begin working together within relational management frameworks that facilitate mutuality, joint decision making, transparency and continuous alignment.

It is also time for the policy and procurement regimes to recognize and enable the ‘Relationship’ as the pivotal point through which service delivery and contract performance are conducted, measured and evolved.”   – Andy Akrouche


Andy Akrouche is the Managing Director of ICW Canada and the founding partner of Strategic Relationships Solutions Inc. (SRS), a knowledge-based relationship management firm.  While serving as Vice President of Outsourcing Management Services at Digital Equipment Corporation, and citing the failures of many complex business arrangements, Andy founded SRS and the Canadian Chapter of ICW to revolutionize the framework within which strategic business relationships are sourced, structured and managed.


Andy Akrouche is acknowledged as the industry leader in developing and managing adaptive, dynamic Public-Private and Public-Public relationships. Andy and his team help organizations develop and implement high performing relationships by moving business arrangements from fundamentally static transactions or deals to adaptive relationships based on flexibility, agility, and ongoing stakeholder collaboration. The Relationship-based Model has proven its effectiveness in many high-profile business arrangements in several sectors including the Transportation, Health and Defense industries.   Andy’s passion is for helping clients:

  • Build awareness and internal capacity to create a highly collaborative organizational culture and high performance management teams;
  • Plan, source, establish and manage adaptive strategic partnerships that deliver exceptional performance and sustainable value;
  • Revitalize their existing business relationships and substantially improve the performance of their MOUs, agreements, and contracts;
  • Enable the alignment of policy, approval processes, and program and procurement management regimes to support sustainable long term relationships;
  • Employ strategic procurement and relationships management as a catalyst for creating strategic supply chain and sustained economic benefits.


Andy delivers executive seminars and training programs on Relationships Management, Relational Contracting Management, Outsourcing, ASD, Commissioning and PPP Management. He is the author of the book, Relationships First: The New Relationship Paradigm in Contracting.  Andy is also the Managing Partner of Strategic Relationships Solutions Inc. and a member of the Canadian ISO IT Management and Governance Committee as well as a member of the Canadian ISO Committee on Innovation Management.

David Hawkins

 As the thought leader and author of the CRAFT collaborative methodology and technical author of the British standards Institution (BSI) PAS 11000 framework the world’s first Collaborative business relationship standard and was appointed chairman of the BSI committee to develop the BS 11000 standard. He is one of the UK subject matter experts and is working with BSI on developing BS 11000 to become an International standard (ISO). His extensive career in projects and procurement within the construction industry spans over 40 years where he has been associated with the development and implementation of major projects in many parts of the worl

As the knowledge architect and driving force behind for the development of BS 11000 he is a leading promoter of collaborative working concepts and the development of extended enterprises. As a strategic thinker he has deployed collaborative business models to support service delivery, manufacturing, outsourcing and wide variety collaborative programmes. David’s previous roles include; President – Metso Minerals Systems, Procurement Director Mitsui Babcock, Contracts manager McDermott Engineering and Procurement Manager AREC.

Elmer Ozipko

Mr. Ozipko has over thirty years of experience working with both the private and public sectors. His primary areas of expertise is:


  • Strategic Procurement’s – Definition, Scope, Strategy, SOW & SOR Development, Evaluations, Facilitation and Evaluator Training
  • Outsourcing & Alternate Services Delivery including Analysis, Implementation, and Operations
  • Development of Automated Procurement Tools / Applications for RFP Development, Advanced Predictive Model for Project Success, RFP and Strategic Procurement Evaluations, Procurement Tracking & Contract Management Business Processes & Resource Experience Evaluation
  • People, Project, Program Management and Relationship Management
  • On-Line Relational Contracting Training Design, Development & Ongoing Management
  • Business Planning, Architecture, Integration, Process Management
  • e-Business & e-Commerce Start-up, Development, Implementation & Management

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